NonStop Television launched 7 in Scandinavia on February 14th.

7 is an entertainment channel that focus on love, drama and passion. It broadcasts romantic comedies, prizewinning American drama, smart sitcoms, lifestyle shows and addictive soap operas, as 7 takes the Television phenomenon South American Telenovelas to the channel. The first to be shown is Lalola, which has been a huge international success.

Also exclusively across Scandinavia, 7 will broadcast the sharp comedy series Head Case from Starz Media and the edgy soap opera Paradise Falls from Breakthrough Entertainment.

All films and programs are free from commercial breaks and have subtitles in local languages (Swedish, Norwegian, Danish and Finnish).

7 is available for all existing distribution platforms across Scandinavia, as linear as well as non linear television. 7 is distributed in Sweden via leading Swedish operators such as Canal Digital, Viasat, Comhem and Tele 2.