The first 24/7 high definition film channel in Scandinavia. Silver is the obvious choice for everyone who wants the best in quality films. Critically acclaimed, award-winning pictures from all around the world; Films that challenge and entertain you, films that present you more than expected. This is where you meet the true pioneers from American independent filmmakers to the cutting-edge talents of Europe, Asia and Scandinavia. Silver stands for compelling films 24 hours a day, seven days a week - all in stunning high definition.

Silver HD targets film enthusiasts, and the primary focus is men and women between 25-49 years of age.